· Develop and manage an advanced multi-channel loyalty programme for Meat One brand
· Oversee the design of the loyalty programme and all related features
· Develop and implement the business CRM & loyalty strategy to improve acquisition and retention of customers .
· Designing program offers by developing alliances with various consumer product/service companies
· Drive growth and development of the Loyalty Card discount scheme to deliver positive change to membership volumes, purchase behavior and attrition
· Define, implement and manage all marketing communications with Card members via email and direct mail
· Manage the existing Loyalty Card helpdesk team and all operational functions of the scheme including budget management, customer services queries, management of stock items and development of customer facing materials
· Ensure the smooth transition of the Loyalty Card scheme into the broader loyalty plans